Live project / Health + consumer brand
Anecdotal Health
An evidence-led health platform that helps people move from broad supplement questions to a clearer first choice.
Visit the live website- Website strategy
- Product story
- Design + build
- Search-ready content structure
The problem
The subject is crowded and hard to trust. The website needed to explain a careful research process without making health decisions feel cold or overwhelming.
What we changed
We made the first action simple, then built the wider experience around useful filters, clear shortlists and an evidence-led point of view.
The experience
Clear on every screen.
The hierarchy, message and next step stay strong on mobile, where many first visits happen.
New era of search
Built to be found, understood and trusted.
Focused subject pages, direct explanations and consistent product language make the platform easier for people and search systems to understand.
See how modern search works