of U.S. adults say they read AI summaries at the top of search results.
Pew Research Center, February 2026 surveyNew era of search
Search has changed.
People now ask full questions in Google and AI tools. Often, they get an answer before visiting a website.
Request a private reviewGOOGLECHATGPTAI RESULTSAGENTS
People ask. AI answers.
Search used to show a list of links. Now it can give a complete answer first.
- Ask a detailed question
A person explains what they need in everyday language.
- Get a direct answer
Google or an AI tool gathers an answer from several sources.
- Choose what to do next
They may visit a website to check the detail, compare or make contact.
people use Google AI Overviews each month.
Google, June 2026of Google searches with ten words or more showed an AI summary.
Pew browsing study, March 2025AI answers mean fewer clicks.
Pew studied 68,879 Google searches. When an AI answer appeared, fewer people clicked a website.
Clicked a website result
Regular results
15%
AI answer shown
8%
Stopped browsing after the search
Regular results
16%
AI answer shown
26%
Why this matters
Your website must be clear enough to appear in an answer, then useful enough to win the visit.
What your website needs now.
A strong website makes the business easy to understand, trust and act on.
Clear pages
One useful page for each important service, place, audience or offer.
Useful answers
Direct answers to the questions buyers ask before they make contact.
Proof people can check
Real expertise, careful claims and evidence that can be verified.
Easy next steps
A simple path from the first visit to the right enquiry.
What is GEO?
Read the detailed guide GEO means generative engine optimisation. In plain language, it is the work that helps AI tools understand and use your website.
Sources
Where the numbers come from.
Straight answers.
What this work can do, and what nobody can promise.
Do you guarantee search rankings or ChatGPT recommendations?
No credible studio can guarantee a ranking or a recommendation from Google, ChatGPT or another AI tool. We make the site clear, useful and easy to crawl, with strong pages, honest structured data, internal links, sitemaps and measurement.
What does AI search optimisation mean in a Kordan project?
People now ask full questions in Google and AI tools. We make the website easier for those systems to understand and for people to trust. That means clear pages, direct answers, useful original content, honest proof and strong technical foundations.
Is the current site ready for the way people search now?
Request a private review