of U.S. adults say they read AI summaries at the top of search results.
Pew Research Center, 5,119 US adults, surveyed February 2026New era of search
Search has changed.
People now ask full questions in Google and in AI tools like ChatGPT. Often they get a complete answer before they ever open a website. If your site is not clear enough to be used in that answer, you are not in the running.
What we do about itGOOGLECHATGPTAI RESULTSAGENTS
People ask. AI answers.
Search used to show a list of links. Now it can give a complete answer first.
- Ask a detailed question
A person explains what they need in everyday language.
- Get a direct answer
Google or an AI tool gathers an answer from several sources.
- Choose what to do next
They may visit a website to check the detail, compare or make contact.
people use Google AI Overviews each month.
Google and Alphabet, June 2026of Google searches with ten words or more showed an AI summary.
Pew Research Center, browsing study, March 2025AI answers mean fewer clicks.
Pew tracked 68,879 Google searches. When an AI answer appeared, people clicked through to a website roughly half as often.
Clicked a website result
Regular results
15%
AI answer shown
8%
Stopped browsing after the search
Regular results
16%
AI answer shown
26%
Why this matters
Fewer visits, and the ones you get arrive better informed. The site has to be clear enough to be used in the answer, then good enough to win the visit it earns.
Free, and no obligation
Is your site ready for this?
A chat with O'Neill about how your current website reads to a customer, to Google and to an AI tool. Findings in writing afterwards.
What your website needs now.
A person and an AI tool want the same four things. Get them right and you serve both.
Clear pages
One useful page for each important service, place, audience or offer.
Useful answers
Direct answers to the questions buyers ask before they make contact.
Proof people can check
Real expertise, careful claims and evidence that can be verified.
Easy next steps
A simple path from the first visit to the right enquiry.
What is GEO?
GEO stands for generative engine optimisation: the work that helps AI tools understand your website well enough to use it in an answer. It is built into every redesign, and available on its own.
Sources
Where the numbers come from.
Straight answers.
What this work can do, and what nobody can promise.
Do you guarantee search rankings or ChatGPT recommendations?
No credible studio can guarantee a ranking or a recommendation from Google, ChatGPT or another AI tool. We make the site clear, useful and easy to crawl, with strong pages, honest structured data, internal links, sitemaps and measurement.
What does AI search optimisation mean in a Kordan project?
People now ask full questions in Google and ChatGPT, and often read the answer without clicking. We make the website easy for those systems to understand and easy for people to trust: one clear page per thing you offer, direct answers to the questions buyers actually ask, original expertise, proof that can be checked, and clean technical foundations. It is part of every redesign, and it can be commissioned on its own for a business whose site is sound but invisible.