01
When a luxury website no longer matches the brand
Seven signs that a premium brand has outgrown its website, and what to diagnose before starting a redesign.
Insights / 001
Useful thinking, before the brief.
Clear guidance for founders and brand teams approaching a high-stakes redesign. Written to help you diagnose the problem, commission better work and understand how digital discovery is changing.
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02
How to write a luxury website redesign brief
A practical redesign brief structure for luxury hospitality, property, travel and founder-led brands.
03
How AI search discovers luxury brands
What luxury brands should make clear for AI-assisted discovery, without chasing shortcuts or making ranking promises.
04
Luxury hotel website redesign guide
How to redesign a boutique or luxury hotel website around direct trust, experience and practical guest decisions.
05
Branded residence website redesign guide
A website strategy for high-value residences that connects place, product, ownership and qualified sales conversations.
06
What a luxury website redesign should include
The strategy, content, design, build and launch work required for a complete luxury website redesign.
07
How much does a luxury website redesign cost?
Real price bands for a high-value website redesign in 2026, what actually drives the number, and the costs most quotes leave out.
08
How long does a website redesign take?
Realistic timelines for a high-value website redesign, the four things that cause almost every delay, and how to protect the date.
09
Agency, freelancer or studio: who should redesign your website?
An honest comparison of the three ways to commission a website redesign, including where each one fails and which suits your situation.