01
When a luxury website no longer matches the brand
Seven signs that a premium brand has outgrown its website, and what to diagnose before starting a redesign.
Insights / 001
Useful thinking, before the brief.
Clear guidance for founders and brand teams facing a redesign that matters. Written to help you work out what is actually wrong, brief it properly, and understand how people now find businesses like yours.
Or skip ahead to what we do↗
02
How to write a luxury website redesign brief
A practical redesign brief structure for luxury hospitality, property, travel and founder-led brands.
03
How AI search discovers luxury brands
A guide for brand owners and marketing directors: how ChatGPT, Gemini and Google's AI answers decide which luxury brands to name, and what to change on your own website.
04
Luxury hotel website redesign guide
How to redesign a boutique or luxury hotel website around direct trust, experience and practical guest decisions.
05
Branded residence website redesign guide
A website strategy for high-value residences that connects place, product, ownership and qualified sales conversations.
06
What a luxury website redesign should include
The strategy, content, design, build and launch work required for a complete luxury website redesign.
07
How much does a luxury website redesign cost?
What a high-value website redesign costs in the UK in 2026, the market bands from a refresh to a full rebuild, what drives the final figure, and the costs most quotes leave out.
08
How long does a website redesign take?
What a website redesign takes across the industry, why Kordan runs two to four weeks, the four things that cause almost every delay, and how to protect the launch date.
09
Agency, freelancer or studio: who should redesign your website?
An honest comparison of the three ways to commission a website redesign, including where each one fails and which suits your situation.