FAQs / 001

Straight answers to useful questions.

Scope, price, timing, search, AI discovery and how working with a founder-led studio actually goes. If your question is about your own site, ask it in the review.

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Do you only redesign websites for luxury brands?

No. Luxury is important to Kordan, but it is not the limit. We also work with established, high-value businesses such as homebuilders, property companies, architecture practices, manufacturers, private healthcare providers and professional firms.

What does Kordan redesign?

Kordan redesigns complete marketing websites. We review the current site, sharpen the message, plan the pages, write and direct the content, design and build the new site, then prepare it for launch and for modern search. It is one project, not a series of separate engagements.

Is Kordan a web design agency or a branding studio?

Kordan is a founder-led website redesign studio. We sharpen the message and the visual direction along the way, but the job we are hired for is to redesign and build the website.

Can you work with our existing brand identity?

Yes. We keep what works, strengthen what is weak, and add the visual and content rules the website needs but the identity never covered.

What is included in a full website redesign?

A full redesign includes the private review, the page plan, the writing, the visual design, the build, mobile layouts, accessibility, search and AI discovery setup, testing and launch, plus 30 days of support afterwards. The exact scope is shaped around your site and fixed in the price before we start.

Do you also build the website?

Yes. We take the project from first review through design, build and launch. If you already have a development team, we hand them a complete, buildable system and work alongside them instead.

How long does a luxury website redesign take?

Most projects run two to four weeks from kick-off to launch. Two is realistic for a focused site with content already in hand; four is normal when new writing and photography are needed. We confirm the date after reviewing the scope, the content and any systems the site connects to. Delays are almost always caused by content and approvals, not by design or build.

Do you guarantee search rankings or ChatGPT recommendations?

No credible studio can guarantee a ranking or a recommendation from Google, ChatGPT or another AI tool. We make the site clear, useful and easy to crawl, with strong pages, honest structured data, internal links, sitemaps and measurement.

What does AI search optimisation mean in a Kordan project?

People now ask full questions in Google and ChatGPT, and often read the answer without clicking. We make the website easy for those systems to understand and easy for people to trust: one clear page per thing you offer, direct answers to the questions buyers actually ask, original expertise, proof that can be checked, and clean technical foundations. It is part of every redesign, and it can be commissioned on its own for a business whose site is sound but invisible.

Can you improve an existing website without replacing it?

Sometimes. If the current structure and platform are sound, focused improvements may be enough. If the problem runs through the whole site, a full redesign is usually the better investment.

Does Kordan work outside London?

Yes. Kordan is based in London and works worldwide. The process is designed for focused remote collaboration, with in-person working sessions considered when the project benefits from them.

How do we start?

Send Kordan your current website, a short description of what has changed and what the next site needs to achieve, using the enquiry form or by emailing info@kordanstudio.com. You will get a considered reply within one working day. If it looks like a fit, the next step is a private review.

How much does a luxury website redesign cost?

Kordan does not publish a starting price. Each project is quoted as a single fixed figure after a free private review of your current site, because the same brief can be a twelve-page site or a sixty-page rebuild connected to a booking engine, and one headline number cannot describe both honestly. The figure is driven by the size of the site, how much new writing and photography is needed, and the systems the website has to connect to – not by an hourly rate. You agree it before any work begins and it does not move unless you change the scope. For market context, our guide sets out what UK redesigns cost across the range.

What is a private review, and what does it cost?

It is a chat in which O'Neill walks you through what is holding your current website back – positioning, structure, content, design and how the site performs in modern search. You get the findings in writing afterwards, whether or not you go on to work with Kordan. It is free and there is no obligation.

Who owns the website and the design when the project ends?

You do. On final payment, the design, the content produced for the project and the code all belong to you, along with access to every account and repository. Kordan does not hold your website hostage through a proprietary platform or a mandatory retainer.

What happens after launch?

You get the site, the accounts and documentation for maintaining it, plus 30 days of support for anything that needs adjusting. Beyond that, some clients handle their own updates and some ask Kordan to stay involved for ongoing content, measurement and improvement. Neither is a condition of the project.

Should we hire a website agency, a freelancer or a studio like Kordan?

A freelancer suits a small site on a tight budget. An agency suits organisations that need many people, formal process and broad channel support. A founder-led studio like Kordan fits in between: senior judgement on every decision and no account-management layer, but a limited number of projects at a time and no capacity for large ongoing campaigns.