01
Entity and evidence audit
What Google and the AI assistants currently understand about the business, what they get wrong, and what they cannot verify because it exists nowhere but your own website.
AI search visibility
Get seen in the new era of search.
People ask full questions now, and often read the answer without clicking anything. This is the work that makes an existing website clear enough for Google and AI assistants to understand, quote and trust — on its own, without a rebuild.
Request a private reviewThe short answer
AI search visibility, sometimes called generative engine optimisation or GEO, is the work of making a website legible to the systems that now answer questions directly: Google AI Overviews, ChatGPT, Perplexity and Claude. In practice it means one clear page for each thing you offer, direct answers to the questions buyers ask, evidence that can be checked away from your own domain, and truthful structured data that matches the visible page. Kordan does this as part of every website redesign, and on its own for a business whose site is already sound. Nobody can guarantee rankings or citations, and anyone promising them is guessing.
Is this the problem you have?
This work is the right call when the website itself is not broken. If several of these are true:
- Your website is sound, but you are not appearing in AI answers about your category.
- Competitors get named in ChatGPT or Google AI Overviews and you do not.
- Search traffic is falling while your rankings look unchanged.
- Nothing outside your own domain confirms who you are or what you do.
- Your pages read well to a person but give a machine nothing definite to quote.
What the work covers.
Four stages, run against the site you already have.
02
Answer-first content
The questions your buyers actually ask, answered directly and near the top of the page, in language a person and a language model both parse without effort.
03
Structure and structured data
One clear page per thing you offer, honest schema.org markup that matches the visible page, clean internal linking, canonical URLs and a sitemap that reflects reality.
04
Crawlability and measurement
Robots policy for the answer engines that cite you and the scrapers that only take, plus analytics and Search Console set up so you can see what changes afterwards.
Free, and no obligation
Find out how you currently read to an AI.
45 minutes with O'Neill on what Google and the assistants can and cannot understand about your business today, and what would have to change. Findings in writing afterwards.
Honest limits
What nobody can promise.
No agency controls what Google summarises or what an assistant decides to cite. There is no submission form, no paid placement and no guaranteed inclusion. What can be controlled is whether the business is findable, parseable, internally consistent and corroborated somewhere other than its own website.
Kordan builds that foundation and measures what happens afterwards. Any studio quoting you a guaranteed citation is selling something it cannot deliver.
See the evidence on how search changedStraight answers.
Do you guarantee search rankings or ChatGPT recommendations?
No credible studio can guarantee a ranking or a recommendation from Google, ChatGPT or another AI tool. We make the site clear, useful and easy to crawl, with strong pages, honest structured data, internal links, sitemaps and measurement.
What does AI search optimisation mean in a Kordan project?
People now ask full questions in Google and in AI tools like ChatGPT, and often read the answer without clicking anything. We make the website easy for those systems to understand and easy for people to trust: one clear page per thing you offer, direct answers to the questions buyers actually ask, original expertise, proof that can be checked, and clean technical foundations. It is part of every redesign, and it can be commissioned on its own for a business whose site is sound but invisible.
Can you improve an existing website without replacing it?
Sometimes. If the current structure and platform are sound, focused improvements may be enough. If the problem runs through the whole site, a full redesign is usually the better investment.
How do we start?
Send Kordan your current website, a short description of what has changed and what the next site needs to achieve, using the enquiry form or by emailing info@kordanstudio.com. You will get a considered reply within one working day. If it looks like a fit, the next step is a private review.