The honest bands

Nobody publishes these, which is why the question gets asked so often. The bands below reflect the UK market for established businesses in 2026, excluding VAT.

  • £3,000–£10,000: a template or page-builder implementation. Appropriate for a small business with existing content and no strategic problem to solve.
  • £10,000–£18,000: a custom design on a standard platform, usually with strategy and content handled by you.
  • £18,000–£45,000: a complete redesign — diagnosis, positioning, content production, bespoke design, custom build and launch. This is where most established businesses land.
  • £45,000–£100,000: larger sites with many content types, integrations, multiple languages or complex sales journeys.
  • £100,000+: enterprise programmes with design systems, multiple stakeholders and phased rollout across several properties.

What actually moves the number

Design time is rarely the largest variable. Three things move a quote more than anything else, and you can influence all of them.

The first is unique page templates. Ten pages sharing three templates costs far less than ten pages each needing its own layout. The second is content: if copy, photography and structured data have to be created rather than migrated, that is often a third of the project. The third is integration — a CRM, booking engine, plot availability system or ERP connection can cost more than the entire front end.

The costs most quotes leave out

A number that looks lower than a competitor's often just excludes more. Before comparing two quotes, check each one for the following.

  • Copywriting — frequently excluded, then quoted separately at £3,000–£10,000.
  • Photography and video — commissioned separately, typically £2,000–£15,000 for a business of this size.
  • Redirect mapping from the old site — omitting it is the single most common cause of post-launch traffic collapse.
  • Content migration — moving several hundred existing pages by hand is real work.
  • Post-launch support — some studios end at go-live, which is exactly when problems surface.
  • Hosting, CMS licences and third-party tools — usually ongoing, usually your cost.

Fixed price or day rate?

A fixed price shifts estimation risk to the studio, which is where it belongs — they have done this before and you have not. It requires a properly defined scope up front, which is itself useful discipline.

Day rates suit genuinely open-ended work, but they make budgeting impossible and quietly reward slowness. For a defined redesign, a fixed price agreed after a proper diagnosis is almost always the better arrangement for the client.

How to judge whether it is worth it

For a business selling £500,000 homes, £50,000 advisory engagements or £30,000 manufacturing contracts, a redesign pays for itself with a small number of additional qualified enquiries. The arithmetic is usually straightforward once you know your average contract value and current enquiry volume.

The harder question is what the current site costs you today. That figure is invisible — lost enquiries never announce themselves — but it is rarely zero for a business whose website no longer matches its quality.

What Kordan charges

Complete Kordan redesigns start from £18,000, and most land between £18,000 and £45,000. That includes diagnosis, positioning, content production, design, build, launch and 30 days of support. You get a fixed price before any work begins, and it does not move unless the scope changes.