What a redesign costs in the UK, by type of project
Website redesign covers four quite different jobs, and most of the confusion about price comes from comparing quotes for two of them. The bands below are what the UK market charges in 2026, gathered from published agency pricing guides rather than from one studio's rate card.
| Type of project | UK range | What it is |
|---|---|---|
| Visual refresh | £1,500 – £4,000 | A new look on the existing platform and structure. The pages stay as they are; the styling changes. |
| Full redesign | £3,000 – £8,000 | New structure, new design, new pages, usually the same platform. Most established small businesses land here. |
| Redesign and rebuild | £4,000 – £15,000+ | The site is rebuilt, often on a new platform, with content rewritten and migrated. Priced like a new build of the equivalent site. |
| Multi-system project | £30,000 – £150,000+ | Several audiences, integrations with booking, CRM or ERP systems, multiple languages, or a large existing page count. |
Why so much of the range is location, not craft
A London studio costs more to run, and some of that premium is real: proximity to the client, to the photographers, and to the sector knowledge. Some of it is simply postcode. The way to tell them apart is to ask what the higher figure buys that the lower one does not, and to expect a specific answer rather than an adjective.
Hourly rates across the UK run roughly £25 to £100. That range tells you almost nothing about the quality of the outcome, which is one of several reasons to prefer a fixed price to a day rate for a defined redesign.
What actually moves the number
Design time is rarely the largest variable. Three things move a quote more than anything else, and you can influence all of them.
The first is unique page templates. Ten pages sharing three templates costs far less than ten pages each needing its own layout, so the question is not how many pages you have but how many genuinely different ones.
The second is content. If copy, photography and structured data have to be created rather than migrated, that is often a third of the project. A business that already has good photography and a clear story is buying a smaller job than one that does not.
The third is integration. A CRM, booking engine, plot availability system or ERP connection can cost more than the entire front end, and it is the item most often discovered halfway through rather than quoted at the start.
The costs most quotes leave out
A number that looks lower than a competitor's often just excludes more. Before comparing two quotes, check each one for the following.
- Copywriting – frequently excluded, then quoted separately at £800 to £2,500.
- Photography and video – commissioned separately, typically £600 to £2,500 for a business of this size.
- Redirect mapping from the old site – omitting it is the single most common cause of post-launch traffic collapse.
- Content migration – moving several hundred existing pages by hand is real work, and it is work somebody has to do.
- Post-launch support – some studios end at go-live, which is exactly when problems surface.
- Hosting, CMS licences and third-party tools – usually ongoing, usually your cost.
- Search and AI discovery foundations – often sold afterwards as a separate retainer, which is the expensive way to buy them.
Fixed price or day rate?
A fixed price shifts estimation risk to the studio, which is where it belongs – they have done this before and you have not. It requires a properly defined scope up front, which is itself useful discipline.
Day rates suit genuinely open-ended work, but they make budgeting impossible and quietly reward slowness. For a defined redesign, a fixed price agreed after a proper diagnosis is almost always the better arrangement for the client.
How to judge whether it is worth it
For a business selling £500,000 homes, £50,000 advisory engagements or £35,000 manufacturing contracts, the investment pays for itself with a single additional qualified enquiry. The arithmetic is usually straightforward once you know your average contract value and your current enquiry volume.
The harder question is what the current site is costing you today. That figure is invisible – lost enquiries never announce themselves – but it is rarely zero for a business whose website no longer matches its quality.
How Kordan quotes
We do not publish a starting price, and it is worth being straight about why rather than leaving you to guess. A from-price is only useful when the thing being sold is roughly the same each time. A redesign is not: the same brief can be a twelve-page site with existing photography or a sixty-page rebuild connected to a booking engine, and a single headline figure describes one of those honestly and the other not at all.
What you get instead is a fixed figure for your project, arrived at after a free private review of the site you have now – a conversation about what is holding it back, with the findings in writing afterwards. The figure covers diagnosis, positioning, content production, design, build, launch, the search and AI discovery foundation, and 30 days of support. It is agreed before any work begins and does not move unless you change the scope. There is no hourly billing and no mandatory retainer.
If you want a number before you talk to anyone, the bands at the top of this page are the honest answer, and they are the same bands we would price within.